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Wednesday, October 1, 2014

Entertainment Wednesday: black-ish TV Show

We were on a little hiatus last week so I'm putting out this "extra" Entertainment Wednesday News for the start of month (there will be 2 more at the end of the month).  

Photo Credit:  Huffington Post
I came across an article by VOX entiled "Is Black-ish" the next Modern Family?" in reference to the ABC show's premiere after the Emmy-winning hit show. With Modern Family as the lead-in, Black-ish retained 98.7% of the lead-in audience. Sweet!! ABC is doing a similar move with Scandal as the lead-in to Shonda Rhimes new series How To Get Away With Murder.

Here's an excerpt from the article:

"Black-ish, a new family comedy, premiered last night on ABC. 10.78 million people watched Andre Johnson (Anthony Anderson) and his wife Rainbow (Tracee Ellis Ross) banter wittily. Those millions watched because ABC placed the show in the best possible position to succeed: right after its massively popular, Emmy-winning hit Modern Family. But even with that hefty lead-in, Black-ish's performance was impressive.

Black-ish's viewership, at 10.78 million, was only slightly less than Modern Family's 10.93 million viewers. That's 98.7 percent of Modern Family's total viewers. Since the number of viewers a show retains from the show leading into it is a very important number from a network's point-of-view, that's phenomenal for the new show.

Of course, some small number of Black-ish's viewers were likely people who tuned in to watch it specifically, but 89 percent of Modern Family's audience among 18-49 year olds (the group advertisers care the most about) stayed to watch Black-ish, another phenomenal retention number for any show, but especially a new show.

That's the best premiere night for any show gifted with the post-Modern Family slot in four years. Cougar Town only kept 86 percent of Modern Family's viewers in 2010, and Super Fun Night kept 76 percent last year. Happy Endings kept just 54 percent in 2011, and The Neighbors only 58 percent in 2012."

Have you viewed ABC's new show black-ish? If so, what are your thoughts?

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